Sampling
Campaign Launches: Frito-Lay Pops First Mobile Tour For New Lay’s
Frito-Lay North America has rolled out its first mobile marketing effort a 20-market tour behind Lay’s potato chips. With stops primarily at supermarkets the initiative is aimed at getting the newly reformulated snacks—they’re now cooked in sunflower oil—in the mouths of consumers.
Pepsi’s Uncorks Killer Summer Event Campaign
The energy drink market is on a high. Turbo charged by top-selling brands like Monster Red Bull and Rockstar the highly-caffeinated offshoots of the soft drink category have not only grown in popularity over the past decade to the tune of $6.5 billion in annual sales they continue to fly off the shelves while other...