Sampling
Starburst Wraps GummiBursts Mobile Tour
Starburst this month is concluding a national tour designed to drive trial and purchases of its new Gummiburst liquid-filled gummies. The tour which debuted this fall and ends on Dec. 11 hit almost 30 college campuses across the country sampling gummies and engaging students with the chance to hop on stage and play in a...
Pilot Programs: Melitta Unwraps Euro Café In Philadelphia Rolls Sampling Effort
If a moveable European-style sidewalk café environment boosts sales in Philadelphia the concept could emerge as a bigger part of the marketing mix for Melitta USA. The coffee marketer the No. 5 premium brand last Saturday launched a six-week Euro Café Tour that will bring free java and pastries bistro tables and chairs and classical...
Sampling: Ben & Jerry’s Lets Consumers Send Ice Cream To Friends
A three-city sampling effort for Ben & Jerry’s new pre-packed ice cream cones got consumers to help spread the brand buzz. Sampling teams in New York City and Chicago (both earlier this month) and San Francisco (this week) distributed 50 000 full-size cones per market. The Ben & Jerry’s twist? In addition to standard...
Sampling: Smoothie King Embarks On First Tour
Smoothie King Franchises’ first-ever event tour is focusing on getting consumers to take a taste of the company’s beverages. The events revolve around a fully customized van—named the Orange KaBAM Van after a menu item—where the Smoothie King crew whips up its fruity concoctions. Hitting fairs festivals and sporting events the tour unfolds into a...