Pop-Ups

January 28, 2016

#TBT: Inside The Top Five Holiday Pop-Ups of 2015

The holiday season is a marketing gold mine for many brands and this past year was no exception, with a number of pop-up shops emerging just in time to entice even the busiest New Yorker to stop—and shop. From fashion to tech brands, here are five of the Big Apple’s best holiday pop-ups. 1. Target...

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January 20, 2016

Photo Tour: The ‘Hunger Games’ Exhibition

The Hunger Games: The Exhibition experience attracted droves of fans to Discovery Times Square to view a vibrant re-creation of the first three films that includes more than 1,000 props, 46 costumes, recreated sets and a variety of interactives. To find out what all the hype was about, EM volunteered as marketing tribute to check...

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January 20, 2016

‘Hunger Games’ Exhibition Catches Fire

As fans of “The Hunger Games” across the world ramped up for the Nov. 20 release of the fourth and final film in the series, “Mockingjay Part 2,” another piece of the franchise was catching fire in New York City. Located in Discovery Times Square, The Hunger Games: The Exhibition experience has been attracting droves...

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January 11, 2016

Stella Artois Mixes John Legend with an Immersive Star Installation

New York City’s bright lights were given a run for their money over the holiday season when Stella Artois brought its interactive Stars installation to the Big Apple as part of its Give Beautifully campaign. The holiday program was designed to pay homage to the history of the brand, which was originally named after the...

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January 8, 2016

Take a Tour of the Jack Daniel’s Motel No. 7

Jack Daniel’s Motel No. 7 pop-up tour, which took place in a converted Brooklyn warehouse over two nights in November, delivered a sensory extravaganza that immersed attendees in an experience inspired by the brand’s link to pop culture and the motel’s role in the rock star’s journey. It combined rockin’ music, alluring characters and an...

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