Pop-Ups
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B-to-C EventsFamous Rao’s Restaurant Pops Up with Wheels Up for Super Bowl Dinner Events
The original Rao’s on 114th St. in East Harlem, New York City, the legendary and exclusive eatery established in 1896, was recreated in Chamblee, GA, for Super Bowl LIII in a hospitality program with Wheels Up, a private aviation company. VIPs, special guests and talent were invited for pop-up dinners by Rao’s executive chef Dino […]
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B-to-C EventsHot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space
The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which kicked off in Los Angeles, CA Nov. 16 and was recently extended through Jan. 31, is an experiential retail space featuring 20 indie, female-owned beauty brands selling products to underserved audiences. Because its community of millennial and Gen Z shoppers […]
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B-to-C EventsWith Sponsor Verizon, WIRED’s Holiday Pop-up Store Celebrates its Fifteenth Year
WIRED magazine celebrated its 15th season of activating a pop-up retail experience showcasing the “must have, new, now and next” technology products for the holiday season. Open Dec. 13-22, consumers were invited to meander and shop a 2,600-square-foot space at Brookfield Place shopping center in Lower Manhattan, curated in partnership with the magazine’s editorial staff […]
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B-to-C EventsAmex at Art Basel: Platinum House Provides Women-Focused Networking and Late-Night Bites for Cardmembers
American Express brought its Platinum House experience to the 1 Hotel South Beach at Art Basel in Miami Dec. 6-8, offering benefits and experiences exclusively for Platinum Card holders—from free Equinox fitness classes to a live art installation to a special performance on a private beach by Pharrell Williams. But this year’s design and programming […]
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B-to-C EventsSix Holiday Experiences That Proved it’s the Most Wonderful Time of the Year
Few things shine brighter than the creative campaigns dreamed up by event marketers during the holidays. From playful pop-ups to eye-catching installations to imaginative window displays to digital engagements, brands go all-in to connect with consumers amid the busiest shopping season of the year. This year was no exception, with all manner of brands coming […]