Pop-Ups

  • Bose Surprises Music Fans with Pop-up Activations at Bonnaroo
    B-to-C Events

    Bose Treats Music Fans to Pop-up Activations at Bonnaroo

    Bose made its debut at the Bonnaroo Music and Arts Festival in June with a series of surprise and delight engagements that brought the event’s passionate music fans closer to their favorite artists. To promote its QC35 wireless headphones and SoundLink Mini mobile Bluetooth speakers, the brand activated a variety of pop-up activations that aimed […]

  • Target Debuts New Clothing Line with a Pop-up Playground
    B-to-C Events

    Target Debuts New Clothing Line with a Pop-up Playground

    To celebrate the launch of Cat & Jack, its new clothing line for kids and babies, Target from July 23-24 transformed a vacant lot at Pier 6 in Brooklyn Bridge Park into a family-friendly pop-up playground. The event kicked off July 21 with an evening fashion show. But instead of a runway, the kid models—some […]

  • Inside Ford's Drivable 'Escape the Room' Experience
    B-to-C Events

    Ford Revs Up a Drivable ‘Escape the Room’ Event

    With its sights set on millennials, Ford in partnership with the I Love New York campaign, from June 24-26 offered New Yorkers a chance to participate in a groundbreaking automotive experience that blew the top off of traditional ride-and-drive events. Using Manhattan’s 35,000-square-foot Moynihan Station as its playground, the brand unleashed the first-ever drivable ‘Escape […]

  • Adobe Turns Student Works into Immersive Art Installations
    B-to-C Events

    Adobe Turns Student Works into Immersive Art Installations

    Adobe juxtaposed the beauty of some of the world’s most fragile landscapes with the booming urban climate of Los Angeles’ Arts District through an immersive art installation unveiled just in time for Earth Day (April 22). The event, set inside a tunnel filled with projection mapped images and ambient sounds, featured the work of six […]

  • Propel Water’s Co:Labs Fitness Events Help Hydrate a New Formula
    B-to-C Events

    Propel Water’s Co:Labs Fitness Events Hydrate a New Formula

    Propel is promoting the reformulation of its flavored water product (now with more electrolytes) with fitness events offering its workout enthusiast target the opportunity to take part in some of the hottest exercise trends today. Called Propel Co:Labs, the pop-up studio program activated in Los Angeles April 29-30, and will open in New York City […]