Pop-Ups

“You’re from Los Angeleez? What on earrrth are you doing here in Brighton? You must be wealthy! Are you married?” That was “Nigel” making small talk with one of the guests at Grand High Tea Experience, Sept. 15 in L.A. He was one of about a dozen costumed actors—half in Edwardian finery and half in […]

It’s been a quarter of a century since the world was first introduced to the “Friends” gang, but for millennials who grew up alongside Rachel, Joey, Chandler, Monica, Phoebe and Ross, it seems like only yesterday that the beloved sitcom first graced TV screens. It’s no surprise, then, that when a 25th anniversary “Friends” fan […]

To support a spirits partnership with the NBA and connect the brand to its music history roots, Jack Daniel’s activated its 10th House No. 7, a music-fueled event set in a roadside motel in Las Vegas, July 5-6. While in year’s past the brand transformed warehouse spaces into its “motel” location, this year, the brand […]

The legalization of cannabis consumption has made the plant a hot topic of late, but human interaction with marijuana dates back to ancient civilization. From binding samurai armor together to easing the effects of chemotherapy, cannabis has an extensive history that encompasses a range of uses, cultures and time periods. To illustrate this evolution while […]

To spread awareness of the cereal’s new, colorful branding and greater emphasis of its 16 cartoon “Cinnamoji” characters back of box, Cinnamon Toast Crunch created a five-room, interactive pop-up this summer in three cities, Santa Monica, CA, Houston and Chicago, from July 18 to Aug. 25. Dubbed the “Cinnaverse,” the experience traveled to areas where […]