Pop-Ups
Jack Daniel’s Pop-Up Brings a Taste of Lynchburg to Manhattan
As a follow-up to its Brooklyn-based Motel No. 7 warehouse experience last year, Jack Daniel’s in September was back in New York City, this time with a one-week pop-up general store in the city’s Flatiron district. Jack Daniel’s Lynchburg General Store, from Sept. 18 to 24, served as a tribute to the man and the...
Netflix Recruits 200 Cafés for a ‘Gilmore Girls’ Pop-up Program
To generate viewership for its revival of the cult classic “Gilmore Girls,” Netflix on Oct. 5 transformed more than 200 local coffee shops across the country into Luke’s Diner, the fictional “hangout” in the series. Netflix and agency Allied Experiential recruited shops based on location and neighborhood in order to reach super fans and the...
Beam Suntory Offers Travelers a Shot of Bourbon Education
As bourbon consumption continues to boom in the U.S., Beam Suntory has been busy infusing consumers with its passion for the spirit and educating them on the nuances of the category. The brand recently wrapped Bourbon Legends, a pop-up at Terminal 4 in John F. Kennedy International Airport that aimed to provide travelers with an...
How Michelob Ultra Mixed Fitness Events with Happy Hour
On the heels of its “Brewed for Those Who Go the Extra Mile” marketing campaign launched earlier this year, Michelob Ultra this summer hosted its first-ever fitness event series. The program gave consumers the chance to participate in fitness experiences and enjoy a low-calorie Michelob Ultra at the end by commenting on the brand’s Facebook...