Pop-Ups

Organic Valley, the natural foods brand, for two days in April activated a pop-up coffee shop in New York City’s Nolita neighborhood to promote its Half & Half cream product. Writer and food stylist Sweet Paul hosted the event and Gerrit van Tol, an organic farmer from Washington state, talked about cows and organic farming. […]

Upscale fashion brand Splendid, a division of VF Contemporary, on May 17 launched a campaign in New York City to raise awareness of its soft t-shirts and other apparel while spreading a little kindness, too. Called Spread Softness, the effort seeks to create an emotional connection with consumers via guerrilla marketing tactics that encourage people […]

It was a cold, dreary February day in New York City but inside the Marquee nightclub, downtown on 10th Ave., you’d never know that. And from the glow sticks flashing in the darkened space and the dj’s sounds pumping through the air, you’d never know that it was mid-afternoon on a workday, either. Flavorpill Presents: […]

John Hancock on April 6 spiced up the life insurance sector with a market-themed activation in New York City that brought its Vitality program to life. Held in Manhattan’s Grand Central Terminal, the John Hancock Vitality Marketplace offered consumers six healthy choice stations where they could sample healthy fare, test their nutrition knowledge and earn […]

Boohoo.com, one of the largest online fashion sites in the U.K., for two weeks in April brought its digital shopping experience to life in a music festival-inspired pop-up store in the trendy Westwood area of Los Angeles. The interactive shop, located next to the UCLA campus and within close range of its target female college […]