Pop-Ups

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. POPFLEX’s first-ever pop-up, Cloud Playground, in December hosted invited influencers (with followers ranging from […]

Navigating a giant shopping mall during a long weekend isn’t exactly a peaceful experience. But Tetley looked to change that at Toronto’s CF Sherway Gardens Shopping Centre with a moment of Zen amid the chaos. The brand activated a multisensory pop-up, Feb. 16-19, that served as a launch event for its Live Teas, a collection […]

Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue. So just like eyes get routine health checkups, headlights need regular maintenance to preserve visibility. Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up […]

Savannah, Georgia—known for its lush greenery, historic architecture, ghost tours and coastal cuisine—came to life in New York City’s Gansevoort Plaza on Nov. 12 through a pop-up experience that gave consumers a taste of Southern charm with scenic displays, F&B samples, music and interactions with locals. The “Surprisingly Savannah” pop-up enticed passersby with signage that […]

The horror genre is typically depicted as gory and gruesome, but to tease the 11th installment of “American Horror Story,” FX built a pop-up that toed the line between horror and art. The network’s AHS:NYC Shop served as a horror “boutique” designed to help the brand cut through the clutter during a time of year […]