Pop-Ups
Getting the Most Out of a Pop-up
When brands make a major investment in creating and executing a pop-up the focus is often on awareness—creating impressions and buzz and changing perception of the brand by casting it in a new and inventive light. But just because a pop-up is more about making a splash doesn’t mean that brands should totally forget about...
Pop-Up Shops: Nicorette Stops Short; Store Open For Four Days In NYC
GlaxoSmithKline opened a pop-up shop in New York City for four days in April to promote a new flavor of its Nicorette smoking-cessation chewing gum. The Nicorette Stop Shop now on its way to Atlanta Chicago Houston and Phoenix offers consumers one-on-one counseling sessions with certified smoking cessation counselors; a multimedia learning center (videos...
Pop-ups: Motorola Uses Temporary Store As Part of Q Launch
To help introduce its new do-everything handheld device the Q Motorola has taken over a high-traffic storefront on Chicago’s Magnificent Mile for its first foray into pop-up retail dubbed Destination Q. Opened earlier this month the shop features a handful of podiums that show off the device’s different capabilities—communications media playing Internet and so on....
Pop-ups: P&G Launches Temporary Salon To Showcase Beauty Brands
Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves and featured them in a temporary storefront called the Look Fab Studio. The space which resembled an upscale salon was open in the heart of Toronto’s shopping district from April 13 to May 13 and featured free on-site hair coloring...