March 20, 2015

Audi’s Airport Drive Simulation Takes Travelers To Vail

Travelers and ski buffs passing through Denver International Airport earlier this year couldn’t miss Audi’s Dome of Quattro installation, a set-up that involved two giant geodesic domes, an Audi S3 and a 360-degree virtual drive simulation to Vail. The 16-week experience, which took place in the airport’s central Great Hall, showcased the brand’s ski heritage,...

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March 19, 2015

Snuggle’s SnugMobile Gives New Yorkers the Warm and Fuzzies

Snuggle, Sun Products’ fabric softener and dryer sheets brand, offered New Yorkers a cozy retreat from the bitter cold on Friday, Feb. 13, with the introduction of the SnugMobile—a tricked out RV designed to generate a whole lot of love just in time for Valentine’s Day. The vehicle connected consumers with the Snuggle brand at...

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January 28, 2015

Dos Equis #XXMasquerade Program Extends the Halloween Season

The Dos Equis #XXMasquerade campaign makes an entire season out of what could be a one-day event—Halloween. The effort, which launched in September with a series of bar events that featured Oculus Rift headsets (see related story), culminated on Nov. 22 in a large-scale proprietary party at Generations Hall in New Orleans. “Halloween continues to...

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January 28, 2015

Kenneth Cole Sets Up a Retail Pop-up Coffee Bar

Fashion brand Kenneth Cole transformed one whole side of its SoHo, Manhattan retail store into a pop-up coffee bar. Open December through the end of January, the impeccably designed black and white bar is serving up free made to order espresso and hot chocolate. Consumers linger and sip their tasty treats, but, more importantly, they...

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January 28, 2010

Getting the Most Out of a Pop-up

When brands make a major investment in creating and executing a pop-up the focus is often on awareness—creating impressions and buzz and changing perception of the brand by casting it in a new and inventive light. But just because a pop-up is more about making a splash doesn’t mean that brands should totally forget about...

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