B-to-C Events
Tech Report
The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in the event space. For more information check out the links below. Technology: 2-D Barcoding People use their camera phones to take a picture of the barcode which can be placed on signage billboards fast food wrappers and more in order...
EM Executive Roundtable On the State of the Industry
Held at the Experiential Marketing Summit EM’s executive roundtable put top-level event marketers together in a room for a no-holds-barred discussion of the state of the industry. As a follow-up to Collaborative Efforts our October 2007 roundtable coverage participants here discuss the most challenging issues they face in the event space and how their jobs...
Virgin Mobile’s Annual Music Event Goes Green
Virgin Mobile goes green at its annual summer proprietary music
GM Cuts Its Olympic Ties
GM cuts its Olympic ties but the move doesn’t dent brand marketers’ affinity for long-term deals With GM pulling out of the Olympic Games are long-term sports sponsorships dead? The consensus among top brands is no.