B-to-C Events
Setting records nets big publicity
Even the most elaborate publicity events can fall flat if the hook isn’t worth nibbling on. Adding a Guinness World Record attempt to your program can not only entice fickle journalists to attend it can expand the types of publications and news outlets that might otherwise not bite on your event. To learn more about...
IKEA’s Political Event Involves a Replica White House Oval Office
The high cost of travel has caused some consumers to stay close to home this year. So resourceful home-furnishings brands rolled out programs that took everything—including the kitchen sink (well almost!)—to them reaching commuters in Washington and festivalgoers from Newport RI to the San Mateo County Fair.
Refreshing Long-running Events
When Self magazine took its workouts to the parks this spring it was the 16th year that savvy health-conscious women lined up around the block for a day of bending and stretching beauty treatments and product samples in Chicago New York and San Diego. And in April when Walgreens revved up the engines for its...
Recycling Event Assets
Splashy launches national tours and sponsorship activations are often the sites for the crème de la crème of experiential marketing environments. But when the lights go out what to do with a branded moose head or a cat food-inspired climbing wall? (Meow Mix we love you and all your crazy cat people.) It’s safe to...