B-to-C Events
KIA Enlists Artists to Reach Consumers
To generate buzz for its Soul vehicle among consumers in their late teens and mid- to late-20s KIA created the KIA Soul Collective. An extension of the brand’s New Way to Roll campaign the Soul Collective program which wrapped November 8 invited consumers in 10 cities to enjoy four days of free music art and...
Doubletree Helps Students Host Holiday Food Drives
Doubletree Hotels and the United Nations World Food Program have teamed up to motivate students to help fight hunger this holiday season by collecting food for local food banks in the United States and raising funds for hunger relief operations abroad.
Macy’s Offers Exclusive Content for Thanksgiving Parade
Macy’s department store offered fans of the New York City’s iconic parade unique content downloads via Bluetooth and wi-fi to deepen the experience and build excitement around the big event.
Welch’s Helps Kids Grow School Gardens
Welch’s the grape juice brand has partnered with Scholastic Parent & Child magazine in a Harvest Grants program to help 100 schools nationwide grow fruit and vegetable gardens. Their bounty will be the source of nutritious meals cooked at home or in school or donated to local food pantries.