B-to-C Events

January 28, 2010

Budgets are on the Rise

Budgets are on the rise and event marketers are taking a strategic seat at the table. But how is the job market shaping up to respond?

read more

January 28, 2010

Malls Evolve

Malls continue to evolve into 360-degree marketing platforms When you think of the American shopping mall what comes to mind? Lionel Richie instrumentals piped in on a tinny sound system? Blenders whipping up another batch at Orange Julius? Grandma and Grandpa walkin’ it out before the early bird special? Yes it’s true malls have a...

read more

January 28, 2010

Fashion Week Sponsorships

Brands use Fashion Week sponsorships to strut their stuff reach influencers—and just plain look good When it comes to glitz few events in New York City can rival Fashion Week the semi-annual ritual under the tents in Bryant Park where leggy models strut the latest designer duds down the catwalk.

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2025 Access Intelligence, LLC – All Rights Reserved. |