B-to-C Events
Brand Sponsorships That Will Haunt You
The Halloween season is one of the top 10 consumer spending periods in the retail space, according to the National Retail Federation, amounting to almost $5 billion last year. As we move into the spookiest time of the year, brands looking for opportunities to attract consumer dollars are exploring a series of haunting properties for...
LEGO Goes Beyond the Brick
Michael McNally, brand relations director at LEGO, recalls being fascinated as an 11-year-old on a shopping trip with his mom at Columbia Mall, in Columbia, MD, where the LEGO World Show was on exhibit. “I remember distinctly in the center court of the mall seeing the Mark Twain house, a red Victorian made completely out...
Time is of the Essence
Event marketers are known for their ability to take an idea from concept to execution quickly. However, even they agree the turnaround times are getting tighter as program time frames continue to shrink. Are shaky budgets delaying sign-off on program costs? Is technology fueling the last-minute frenzy? Or, is it just the new speed of...
Ford Reintroduces Itself to West Coast Consumers with Fiesta Lounge
Ford this summer began a series of Fiesta Lounges at hot spots, fairs, festivals and malls in Denver, Phoenix and Southern California to reintroduce its cars to consumers and remind Millennials that Ford is more than just trucks. The three lounges, one for each market area, will continue to pop up until the end of...