B-to-C Events
2007 EM Dream Team: Andrew Coates
Andrew Coates Dream Team title: Marketing Manager Current position: Marketing Manager Lion Nathan Australia2007 EM Dream Team: Lorena Mendez
Lorena Mendez Dream Team title: Brand Manager Current position: Senior Brand Manager Chivas Regal
2007 Event Marketing Dream Team
If we sold our screenplays hit it big and started our own brand... here’s who we’d hire
Cottonelle Gets ‘Behind’ Comfort Effort
Kimberly-Clark this month launched its broadest non-traditional campaign ever to support the Cottonelle brand. The effort called Be Kind to Your Behind includes a mobile tour dubbed the Cottonelle Comfort Haven and a sweepstakes as part of an integrated campaign that also includes web marketing Internet advertising bus and train station ads and FSIs as...