Hip Spanish footwear brand CAMPER this year has taken to the high seas with a sporty red sailing yacht in the Volvo Ocean Race, but for landlubbers and fans of the brand it has created a specially designed round pavilion that can be found in the Race Village at four of the 10 stop-overs on the course. The race began in Alicante, Spain, on November 5 and will continue until early July when it ends in Galway, Ireland.
The CAMPER pavilion, designed by Japanese architect Shigeru Ban, is constructed of his trademark collapsible paper tubes in the form of a circle, making it easy to install and dismantle and withstand severe weather and wind conditions where it will be on-site at harbors located in Sanya in China, Miami and Lorient in France. The pavilion also was prominently placed at the entrance to the Race Village at Alicante, a nod to the brand’s Spanish roots.
At the Race Village, the pavilion serves as a hospitality area for CAMPER guests and VIPs as well as a retail outlet for its footwear and apparel, including its line of ocean racing gear. Fans also can record a video or take a photo of themselves at the pavilion, which can be emailed and uploaded onto their social networks.
“For Camper, the Volvo Ocean Race is not another project, it is THE project,” Lorenzo Fluxa, chairman at CAMPER, told Buzz. “The history and authenticity of the race, the human adventure, the effort, the desire to improve and the teamwork fully fit CAMPER values.” Agency: Kubik, Mississaugua, Ontario.