B-to-C Events
Verizon Reaches Demo Via Music
Verizon Wireless connected with Memphis' African-American community by engaging the enthusiastic choristers from Miracle Temple Sanctuary Apostolic Deliverance Temple and Holy City who vied with finalists from six other congregations in a musical extravaganza called How Sweet the Sound. The gospel-hour-meets-reality-show sing-off drew 11 000 supporters all rooting for their favorite choral group.
Wachovia Gives Consumers a Crack at Thousands in Cold Hard Cash
To promote its Way2Save high interest savings plan Wachovia last week hit the road with a 12-city tour that gives consumers a chance to win $2 000. The bank’s Way2Save Challenge Tour features a three-story high 26-foot-deep money booth in which contestants get a chance to grab as much play money as possible.
Soft Scrub Cleans Up on Dancing With The Stars Tour
Soft Scrub recently wrapped a 38-city tour as a sponsor of the Dancing with the Stars tour which ended its winter segment this month and kicks off again in June.
AirTran Leverages Racing Partnership by Speeding Up Check-in
Travelers flying AirTran Airways out of New York’s LaGuardia Airport on Feb. 12 were greeted by a pit crew of Danica Patrick look-alikes. Four brand ambassadors sporting branded Andretti Green Racing t-shirts and Patrick’s signature long dark locks helped whisk customers through check-in by carrying luggage assisting customers at ticket kiosks and offering directions. Once...