B-to-C Events
Making the Most Out of Text Messaging
Remember when we all hated watching teenagers obsessively text away using their weird abbreviated jargon that no one over the age of 18 could understand? Yeah well how many times have you texted the phrase “cu l8r” in the last week? Don’t lie. We know. When it was only for teens texting seemed so superfluous....
Stirring Up Buzz in the Blogosphere
Last month EM heard from Stefania Pomponi-Butler just one of a handful of Nintendo Wii’s Mom’s Night Out event hostesses to find out what got her writing rave reviews and sparking positive word-of-mouth on her popular citymama.com blog. This month we dig deeper to find out how brands can best navigate the volatile world of...
Music Sponsorships Are All About the Details
To really make the most of your sponsorship dollars it’s important to find ways to better connect with loyal music fans and that means a one-size-fits-all strategy just won’t cut it. Here’s a look at how some marketers have created multiplatform campaigns that sell their product while making a genuine connection between brand and artist.
Brands Use Face-to-face to Change Perceptions
Consumers usually have a pretty clear idea about brands. Mention Q-tips and women associate the product with cleaning their babies’ ears or removing rings of mascara from their eyes. Coleman brings images of coolers stocked with sodas and beer for family camping trips or backyard barbecues. State Farm like a good neighbor is there or...