B-to-C Events
American Express Gives Guests VIP Treatment
Throughout Mercedes-Benz Fashion Week, official sponsor American Express offered an array of fashion-related events and experiences exclusively to its cardholders. The centerpiece of the sponsorship program was a partnership with Architectural Digest in which the company commissioned renowned interior designer Bill Sofield to create the American Express Skybox, an exclusive space situated above Lincoln Center’s...
Fashion Week Bids Farewell to Bryant Park
After 18 years of pitching its iconic tents at Bryant Park, New York’s Mercedes-Benz Fashion Week has uprooted the stakes. This fall the show moved to Lincoln Center, a venue farther from the Garment District, yet considered a hub of refined culture and art. EM scoped out the new digs and chatted with IMG’s Christina...
American Idol Takes the Show on the Road
To drive tune-in and generate excitement for its tenth season, FOX and “American Idol” have launched a 16-city Idol Across America tour. The tour kicked off on Jan. 19, and is traveling in a wrapped bio-diesel motor coach covered in images of this year’s judges, who include Jennifer Lopez, Steven Tyler, Randy Jackson and host...