B-to-C Events
U.S. Army Launches Augmented Reality Game
The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers. The AR game debuted at the Army’s Strength in Action Zone exhibit at Daytona International Speedway, Auto Club Raceway in Pomona, CA, the Chicago...
The BNP Paribas Showdown Recruits New Tennis Players
Today, four of the top women’s tennis players in the world will battle it out on court at the BNP Paribas Showdown for The Billie Jean Cup and $1.2 million in prize money. The tournament will also serve as a platform for numerous partnerships designed to increase awareness and participation in the sport itself.
Bell Canada Motion Detection Kiosks
Bell Canada’s consumer experience, dubbed the Ice Cube, leveraged gesture-based technology across its dozen or so video kiosks. Sensors detected somebody approaching and converted the screen to a Bell Canada logo. Once guests got within a few inches, the screen displayed a demo of how to activate one of three videos by holding your hand...
General Motors Shifts into Drive at Olympics
General Motors Canada is using the Winter Olympics to show off its full fleet, promote the upcoming launch of the eco-friendly Volt and drive leads. The automotive sponsor (associated with the Games since 1976) is using a combination of mass blitz and targeted touches to both blanket Vancouver and drive test-drives. The company, which donated...