B-to-C Events
New York City Rolls Out the Red Carpet for Oscar Night
New York City has been the scene of hundreds of Academy Award-winning films since the awards’ inception. To celebrate and recognize that fact, last weekend the city hosted its first official Oscar Night & The City viewing party at Avery Fisher Hall.
Mattel Brings Barbie Campaign to Life
Riding the momentum of its Feb. 12 unveiling of Barbie’s new career-inspired “I Can Be” product line at New York’s Toy Fair, Mattel stirred up additional buzz by bringing the new line to life at its temporary Barbie Shop inside the Mall of America in Bloomington, MN. On Feb. 21, more than 1,000 girls visited...
EA Sports Active Tour Energizes UK Consumers
The EA Sports Active fitness game for Nintendo Wii is on the second leg of its Get Active Tour, visiting shopping centers and fitness trade shows in the UK. It kicked off last June and ran through October, then picked up again in January and will run through the spring. At each location, EA sets...
Motorola Weaves Social Media into Super Bowl Sponsorship
To promote its Motoblur social networking technology to football fans during the Super Bowl last month, Motorola teamed up with Chad Johnson (a.k.a. “Chad Ocho Cinco”), a wide receiver for the Cincinnati Bengals, to create the online, athlete-run sports news network OCNN, the Ocho Cinco News Network. Ocho Cinco started engaging fans via Twitter when...