B-to-C Events
Clif Bar Brings Energy Bars to Soccer Pitches Across the States
The Clif Bar brand set off in April on its second national soccer tour, and will hit 13 markets from Boston to Los Angeles through the fall to generate awareness and drive trial among active lifestyle influencers all over the country. From hundreds of fans of the brand and serious soccer enthusiasts who applied to...
Macy’s Cooks Up a Culinary Tour
Macy’s is taking its Culinary Council on the road. The retailer, perhaps best-known for its Thanksgiving Day Parade as well as fashion and flower shows, has launched Macy’s Chefs A-Go-Go, a national food truck tour to drive awareness of its roster of chefs, teach consumers how to cook and shop like a master chef and...
ESPN Brings X Games To Canadian Kids
For five weeks beginning June 4, ESPN took over Toys ‘R’ Us stores across Ontario to help introduce youths to the world of alternative sports with the X Games Life and Style Tour. The sports network’s consumer products division hit store parking lots across the province with a branded truck, a mini-skate park and expert...
Alpina Releases Butterflies for Women
To introduce its ReStart Yogurt to women in New York City, Colombia-based dairy company Alpina created the multi-pronged Wishes for Women campaign. The program features the release of live butterflies representing wishes made for women as its centerpiece.