B-to-C Events
GMC Revs Up Fans with Super Bowl Experiences
GMC, the official vehicle of the NFL, tapped into the excitement around this year’s Super Bowl to expose its full line of vehicles to fans through engaging experiences at both the pre-game NFL Experience fan festival and on game day at Cowboys Stadium in Dallas.
Why Big Brands are Turning to Satellite Events
Whoever said that necessity is the mother of invention must have worked in marketing.
Nissan’s Leaf Tour Generates 20,000 Pre-Orders
Thanks in part to the success of Nissan’s Drive Electric mobile tour, the automaker has secured 20,000 pre-orders of it’s new Leaf, the first mass-produced, 100-percent electric vehicle. Drive Electric launched on Oct. 1, will continue until the end of March and then will relaunch again this spring. Consumers can preregister for the tour experience...
Fashion Week Activations Go Off the Runway
There were two ways for a non-sponsoring brand to get in on the Mercedes-Benz Fashion Week action this September in New York City: get official and join the Fashion’s Night Out festivities, or go guerrilla. Here, EM shows you some of the best in each category. FASHION’S NIGHT OUT