B-to-C Events
HP Drops Boomboxes and Beats on Four-City Tour
HP this summer deployed a series of shipping containers retrofit to look like giant boomboxes to promote its HP Jam Sessions program, a buzz-building initiative designed to create excitement and awareness for the brand’s new Beats Edition laptops. The laptop is designed to target the youth market with its focus on music and high-quality sound.
901 Tequila Shows Consumers a Good Time with Free Concert
Every year, 901 Tequila, founded by singer Justin Timberlake, celebrates National 901 Day on Sept. 1 with special events that give back to consumers and retail accounts nationwide. This year it rocked out New York’s Irving Plaza with a free concert by the band FreeSol, which debuts its album “No Rules” on Oct. 11. Playing...
‘Got milk?’ Challenges Cheerleaders to ‘Be Strong’
The National Milk Mustache “got milk?” campaign and American Cheerleader magazine on Aug. 31 launched the Be Strong Challenge, a program to educate cheerleaders on the benefits of low-fat chocolate milk as a recovery beverage after their workouts. An event at The Grove, an upscale Los Angeles shopping mall, served as a launch pad for...
VitaCoco Connects with LGBT Consumers on Fire Island
This summer, coconut water brand VitaCoco connected with LGBT consumers on New York’s Fire Island by sampling its original coconut water and new flavors like tangerine to vacationers (headed to the gay-friendly Pines resort area) as they stepped off the ferry. There are no cars on Fire Island, so the first thing consumers saw as...