B-to-C Events
The FTC calls bloggers to task
The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board
Branded t-shirts go fashionista
This year’s hottest consumer event interactive turns giveaways into works of art AH THE UBIQUITOUS BRANDED EVENT T-SHIRT— often given away and yet so rarely worn in public (the gym doesn’t count).
Brands send consumers away for big loyalty
Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences MOST PEOPLE WILL NEVER GET TO GO on the vacation of their dreams. Hot air ballooning across the globe? Unlikely. But thanks to a few industrious brands like Budweiser Air New Zealand and spirits brand Drambuie some consumers are changing their fate and...
Untapped ROI Opportunities Lurk Nearby
There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden potential of your sponsorship agreements WHEN THE ECONOMY WENT ALL KUROSAWA on the world some brand marketers took a hard look at their bottom lines and hastily bailed on their old legacy sponsorships in favor of more provable investments. What...