B-to-C Events

March 22, 2011

Turner Sports Launches NCAA Bracket Lounge in New York City

There were many changes to the March Madness program this year: Expansion to 68 teams, starting on a Tuesday instead of the traditional Thursday and broadcasting every tournament game across several networks, breaking the CBS network’s nearly 30-year run as exclusive broadcaster of the games. To promote its new involvement and to help fans get...

read more

March 22, 2011

3D vs Holograms: A Dive Into High-tech Image Enhancement

Image enhancement technologies like holograms and 3D have been building in popularity over the past few years, and though neither is new, event marketers have been finding clever new ways to leverage them. More interestingly, marketers have been discovering that each special effect has a strategic strength that makes it more effective in moving the...

read more

March 18, 2011

People StyleWatch Brings Celeb Style to Taubman Malls

Time Inc.’s People StyleWatch on March 4 launched a “celebrity stylist” pop-up experience that is running concurrently at six Taubman malls each weekend throughout the month. The pop-ups feature spring styles available in the malls now, and will return in September with fall fashion.

read more

March 17, 2011

Why Brands are Giving Consumers a Taste of The Good Life

Busy consumers today know how to kick back and relax—at beachside hotels, ski resorts, heck, even a trip to the hair salon can be a refreshing hiatus from their hectic lifestyles. For smart brands these pleasurable pauses are an opportunity to join in the fun and connect with consumers while they are open to conversation—and...

read more

March 17, 2011

Chrysler’s Events Drive Consumers into Dealerships

To encourage test drives and drive foot traffic into its dealerships, from March 16 to 23 Chrysler is executing the Premiere Event, an integrated campaign that offers consumers $25 gift cards and a chance to win a 2011 vehicle. Almost 2,000 of the group’s dealers, representing 86 percent of the Chrysler, Jeep, Dodge and Ram...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |