B-to-C Events
Sun Drop Rolls into New York City in a Branded El Camino
The Dr Pepper Snapple Group rolled up on New York City’s Madison Square Garden and in front of partner MTV’s studio in Times Square last week in a custom painted 1968 El Camino to promote the citrus soda Sun Drop, which is one of the fastest-growing in the country and already a favorite in the...
Sports Illustrated Upgrades Publishing
The experiential marketing revolution is now creating an experiential marketing evolution—as traditional media companies use healthy doses of face-to-face strategies to reinvent their own business model.
How Brands are Adding Color to Grab Attention
When it comes to setting the right tone for consumers in an experiential space, there may be no more powerful design tool than a splash of color. Color can create a mood, send a message and convey a sense of your brand’s intrinsic qualities. The trouble is, most corporate color palettes are quite limited, and...
BlackBerry Takes SmartTour to Construction Industry
RIM on Feb. 14 rolled out a 10-week mobile SmartBuilder for BlackBerry tour targeting owners of small- to medium-sized businesses. Among the stops was ConExpo-Con/Agg, the construction trade show held in Las Vegas March 22 to 26, where its mobile devices and services were on display on a small van pulled by a shiny black...