B-to-C Events

B-to-C Events

January 28, 2010

Brands Leverage Fitness to Make the Mind-Body Connection

Now that obesity is one of America’s top-of-mind issues brands that make fitness a creative part of their event programs can win mindshare change perception and even help their targets shed a few pounds. Putting some muscle behind your commitment to healthy living isn’t always a walk in the park though.

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January 28, 2010

Activating Year-Round at Vacation Destinations

Tourist destinations can be attractive marketing venues especially when they’re home to tournaments festivals and annual events that boost attendance. But executing events at resorts requires a hands-on year-round commitment even if the focus is making connections during high-traffic season. Keeping things as fresh and creative off-peak is as important as during the main events....

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January 28, 2010

Five Must-Have Merger-Proof Contract Clauses

XM merged with Sirius in February. Enterprise Rent-A-Car bought Alamo and National in April. AT&T Bell South and Cingular Wireless finally made the marriage official in December. (For the moment anyway.)

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January 28, 2010

Immersive Contests: Finding the Balance Between Brand Engagement and Overload

Perhaps it’s the success of American Idol and Dancing with the Stars those months-long contests that demand participants give it their hearts and souls. Those shows’ stellar ratings just might be the reason more brands are engineering long-term live events that ask consumers to devote their time energy and creativity sometimes for weeks or even...

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