B-to-C Events
Aussie Bank Plants Giant Vault at Rugby Matches
Australia-based St. George Bank is reinforcing its sponsorship of rugby league team the St. George Dragons by planting a six-foot by six-foot St. George Bank Footy Vault in stadiums through September and rewarding fans with the chance to win cash prizes. The program launched on May 1 during the Round 8 National Rugby League match...
Silver Bullet Express: Coors Light Train Comes to Life
Coors Light this April wrapped up a 10-week TV and online campaign inspired by its iconic Silver Bullet Express by welcoming 100 consumers aboard a fully branded VIA Rail Canada train for three days of events at select stops throughout Canada. From April 15 to 17, the brand totally transformed five baggage cars to engage...
Amtrak Pulls Out All the Stops on National Train Day
Amtrak marked its fourth annual National Train Day by kicking off a four-market tour on May 7 that celebrates the anniversary of the first transcontinental railroad and, this year, the brand’s fortieth anniversary.
Green Auto Makes Sustainable Cool
In the battle for mindshare among automakers that make alternative fuel and hybrid vehicles, it’s no longer enough to simply target the eco-conscious. If they hope to capture consumer interest—and market share—as the clean energy movement evolves, today’s auto brands need to grow the green consumer market, too, and make a case for sustainable lifestyle...