B-to-C Events

B-to-C Events

January 28, 2010

Changing minds and perceptions

Keen Footwear is a small company on a big mission. The popular shoe and outdoor gear brand hopes to expand consumer perceptions about the great outdoors (and the versatility of its shoes) through a call to action it dubs living the HybridLife—mixing outdoor play whether it’s gardening a tiny plot in the urban jungle or...

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January 28, 2010

Branded Acts of Kindness

THE ECONOMY MAY BE IN THE CRAPPER but many brands have learned that by being nice they can actually come out smelling pretty darn good. Whether that entails a free breakfast or a cab ride free resume printing or a PC tune-up marketers are betting that a little kindness can go a long way with...

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January 28, 2010

Street stunts net results for brands

CONVINCING PEOPLE TO DONATE to a charitable cause is always a challenging task. But nonprofits some with support from corporate sponsors are turning the tide by going guerrilla.

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January 28, 2010

How Brands are Turning to Events to Engage Baby Boomers

Iconic rocker Mick Jagger is one. So are big screen hunks like Viggo Mortensen and Richard Gere. And sex symbols like Jamie Lee Curtis, Christie Brinkley, Kerry Smith and Madonna. Yep the over-50 set doesn’t look like it used to Mavis. Baby boomers (those born between 1946 and 1964) are not only looking younger and living...

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January 28, 2010

Contests are winners with live experiences

FUN. ESCAPISM. PLAY. These are just a few of the consumer engagement strategies driving several event-based contests that have launched this year. And fun they are whether the point is to find the funniest student on campus which is TWIX’s latest quest. Or to give kids a red-carpet experience at LEGOLAND Discovery Center. Or to...

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