B-to-C Events
History Brings Vikings to Life at San Diego Comic-Con
Television network History is ready to burn and pillage the throngs of pop culture fans at the upcoming San Diego Comic-Con to launch the brand’s promotions for its second season of Vikings, which will premiere in Spring 2014. The network will host a panel discussion about the show and meet-and-greets with the stars, but the...
Resource Water Launch Event Makes a Splash
As part of a multi-faceted national launch of a new bottled water brand called resource, Nestlé Waters North America in June held an event in New York City that caught the attention of national media and put the brand on consumer radar screens. Resource is a premium water brand made from 100-percent sustainably sourced spring...
SVEDKA Samples New Flavors at Artsy Coney Island Parade
SVEDKA Vodka on June 22 reached the eccentric and exuberant masses in Brooklyn, NY, by activating a sampling “cube experience” along the route of the Mermaid Parade at Coney Island. The stop was part of a 20-city summer tour to promote new flavors Orange Cream Pop and Strawberry Colada. Located on-site at Peggy O’Neill’s Bar...
Macy’s Sizzle Showdown Fires Up the Competition
Macy’s on June 8 activated a Sizzle Showdown at its Lenox Square store in Atlanta where six finalists in a national search competed to become the “Greatest Grilling Guru.”