B-to-C Events
Frito Lay Promotes Jack’D Snacks with Mobile Dunk Tank
Frito Lay this summer is traveling the country with a mobile dunk tank called the Splash Party RV as part of an effort to introduce its new Jack’D product line to Millennial men. The brand partnered with hip-hop sensations Macklemore & Ryan Lewis to drive social media buzz and with West Coast Customs (of MTV’s...
Sony Mobile Hits the Showers to Promote Xperia Z
It’s not everyday you come across a swimsuit-clad model showering in a storefront, but that’s what consumers experienced this summer as Sony Mobile partnered with T-Mobile on a series of five stunts across the country to promote the launch of Sony’s water resistant Xperia Z phone.
U by Kotex Leverages Concerts, Social Media to Drive Trial
To drive trial of its feminine care products, U by Kotex throughout August is engaging girls before performances at American Idol and Bruno Mars concerts via a series of interactive on-screen questions. Called “U Decide” moments, the activation consists of five 30-second spots that ask fun, lifestyle questions such as, “What would you not let...
Has Technology Become a Roadblock to the Face-to-Face Experience?
If there is anything more ubiquitous than measurement in discussions of event marketing, it’s technology. Everything from event management dashboards and CMS to mobile apps, NFC and flexible displays is a part of every conversation and every event. And so it should be. Technology has made this industry more efficient, effective and powerful than almost...