B-to-C Events
Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A.
Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and for its first off-site activation, the Foot Locker-owned shoe retailer went into the community to meet its customers where they are with a pop-up rooted in Latino culture and authenticity. For the relaunch of adidas’ Superstar shoe, WSS partnered with...
Tinder Leans into Fashion and Low-key Branding with an Upcycling Pop-up for Gen Z
Cuffing season is over, and we’re about to enter “Hot Girl Summer.” For Tinder, that means entering the cultural conversation with experiences that tap into the Gen Z zeitgeist and create moments for users and prospective users to “mingle” in person in a casual environment. The brand’s ExCycle pop-up at Tumbao in New York City...
Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea
The desert was hot, but the sets were hotter at this year’s Coachella Valley Music and Arts Festival, hosted April 11-13 and April 18-20 at the Empire Polo Club in Indio, CA. Once again serving as the unofficial launch of festival season, the event boasted headline talent including Lady Gaga, Green Day and Post Malone;...
The Brief: Cheese Raves and Cannabis Countdowns
This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns.