Festivals & Fan Cons

March 29, 2016

Inside American Greetings’ Analog SXSW Experience

American Greetings sent some ripples through the digital world of South by Southwest Interactive with an activation that cut right to the core of its brand essence—the need for simplicity and the importance of human connections in today’s high-tech landscape. The three-day experience, called Analog by American Greetings, marked the brand’s first appearance at SXSWi...

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March 14, 2016

Google Chromecast Drives Trial at Music Festivals

To connect with tech-savvy consumers, Google took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village in December, activating an experience that included demos with Google product specialists, meet and greets and other touchpoints. Google also activated a similar experience at Outside Lands in San Francisco last summer. Both events contributed...

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March 7, 2016

Dew Combines Basketball, Tech and Art at All-Star 2016

In its largest integrated campaign since parent company PepsiCo signed as official food and beverage sponsor of the NBA, Mountain Dew combined basketball, art, technology and culture into an interactive experience during All-Star 2016, which took place Feb. 12 to 14 in Toronto. Google’s Tilt Brush virtual reality painting app was a highlight of the...

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February 26, 2016

U.S. Cellular Returns to Winterfest with a Music Chalet

U.S. Cellular returned as presenting sponsor of Oregon Winterfest this month with a slow-motion video activation and a tented music chalet that brought attendees in out of the cold and warmed them up to the wireless carrier brand. U.S. Cellular’s partnership with Winterfest, which is in its eighth year, and other local festivals such as...

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February 18, 2016

Fresh Step’s Catdance Film Festival Returns to Sundance

Sundance Film Festival attendees traded popcorn for tuna treats at a different kind of independent film experience in Park City, UT: the Catdance Film Festival. The Jan. 21 event, presented by Fresh Step with the power of Febreze litter, featured host and “New Girl” actress Hannah Simone, a red carpet arrival and a premiere of...

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