Festivals & Fan Cons

South by Southwest, and its conference and festivals spanning music, film and interactivity, is known for pushing boundaries and introducing trends. Especially when it comes to technology. At this year’s SXSW technology was, in a sense, omnipresent as organizers conducted what they called the largest deployment of iBeacons yet at an event. More than 1,000 […]

“Life Below Zero” is a top-performing National Geographic Channel series chronicling the challenges of life in the remote Alaskan wilderness. Ahead of the April 9 season premiere, the brand set up a SXSW experience March 14-16 in Austin that immersed hip techies and influencers in the harsh lifestyle of the show’s stars. Dubbed “Escape The […]

What is it like living day-to-day in the remote Alaskan wilderness? Those at South by Southwest in Austin March 14-16 got a little taste of it thanks to National Geographic Channel, which promoted the season premiere of hits series “Life Below Zero” with a chilly activation. Groups of six participants at a time entered one […]

Fans at NBA House in New York City over NBA All-Star Weekend got to experience American Express PIVOT, an interactive digital video experience that highlighted key players’ signature moves and their personal stories on the road to success. PIVOT is the latest example of the financial giant’s strategy of incorporating digital technology into music, golf […]

For its fifth consecutive year as presenting sponsor of the Sundance Film Festival in Park City, Utah, Acura activated a multi-layer experience that drove engagement on-site and online. During the festival, Jan. 22 to Feb. 1, Acura hosted film fans and celebrities in the Acura Studio, located in the center of the action. But that […]