Festivals & Fan Cons

  • Leveraging Real-Time Video to Build Event Buzz
    B-to-C Events

    Morris The Cat Gets Rebooted At SXSW

    Move over, Grumpy Cat. The world’s “original celebrity cat,” 9Lives cat food brand’s Morris the Cat, was recently rebooted at the South by Southwest music, film and interactive festival this March, where he served as a feline tech correspondent. For the beloved orange tabby, who starred in more than 50 TV commercials in the ’70s and […]

  • LG Final Four Fan Fest
    B-to-C Events

    LG Recruits Consumers In Final Four Fan Fest Experience

    To strengthen its sponsorship of collegiate sports, LG returned to the NCAA Final Four Fan Fest April 3-6 at the Indiana Convention Center in Indianapolis, IN, with a brand new footprint. Different from previous years’ experiences surrounding LG House, and products displayed in a home environment, the new 4,500-square-foot LG Training Facility was designed like […]

  • Withings SXSWi
    B-to-C Events

    Withings Dances In The Streets of Austin At SXSWi

    With its new Activite Pop activity tracking device slated to launch in late March at Best Buy and online, Withings took a three-pronged experiential approach to connecting with digitally savvy attendees at SXSWi. From street teams, to dance classes to a “silent disco” at Mashable House, the brand integrated itself into the informal, party atmosphere […]

  • food porn
    B-to-C Events

    Tocquigny Takes Food Porn To The Next Level

    Tacos, tequila and food porn. Only at South by Southwest could all three be combined aboard a flamboyant three-day bus tour in the name of experiential marketing. And that’s exactly what happened at the interactive portion of this year’s festival, where the Austin-based digital marketing agency Tocquigny (rhymes with bikini) enhanced its popular Taco Tour […]

  • mophie sxsw social stunt
    B-to-C Events

    Mophie Enlists St. Bernards for a SXSW Social Stunt

    Mophie leveraged the help of the iconic St. Bernard dog to generate some pretty adorable brand awareness with a social stunt at South by Southwest in Austin, March 13-15. Partnering with the St. Bernard Rescue Foundation and a team of St. Bernards, a breed from the Swiss Alps originally bred for rescue, the mobile battery […]