Festivals & Fan Cons

Festival season is upon us and kicking it off in style was the Coachella Valley Music and Arts Festival, which continues to serve as a breeding ground for compelling brand activations and events. Taking place in Indio, CA, over two weekends, this year April 13-15 and April 20-22, the event once again attracted droves of […]

To establish a cohesive platform surrounding its sponsorship of the NCAA, Buick for the Final Four Fan Fest this year in San Antonio, TX, March 30 through April 2, reimagined last year’s footprint to create the new Fandom University experience. Buick, positioning itself as a premium, up-market automobile brand, leveraged a 7,500-square-foot activation footprint and […]

Returning to Coachella for its fourth year, American Express created a signature destination for festivalgoers with new experiences and benefits to cardmembers both within the festival grounds and, for the second year, at the Parker Palm Springs hotel for two days. Offering respite from the hustle and bustle of what has become a defining cultural […]

In addition to killer performances and high fashion, the Coachella Valley Music and Arts Festival in Indio, CA, this year April 13-15 and April 20-22, spawns an array of notable parties and special events. For many, the T-Mobile Indio Invasion Powered by Pandora is at the top of that list. This year, in addition to […]

ABC’s nostalgia-filled “Roseanne” activation at SXSW was one of the festival’s most talked about brand experiences, and with 3,000 attendees participating in the activation in just three days, it’s safe to say the network is on to something when it comes to engaging fans. To learn more about the strategy behind ABC’s Southby presence, we […]