Festivals & Fan Cons

September 11, 2023

Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

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August 7, 2023

SDCC 2023: We’re Flying Our Geek Flag to the Top Eight Comic-Con Activations

San Diego Comic-Con was poised for a banner year in 2023, but when Hollywood writers and actors launched the SAG-AFTRA strike, the fate of the 53-year-old fan convention was in question. Industry giants Marvel and DC Comics didn’t show up, there wasn’t enough talent for the event’s myriad panels, and brands that typically build large-scale...

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