Festivals & Fan Cons
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B-to-C EventsSDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More
EM’s editors descended on SoCal in July for what is arguably the superfan event of the year—San Diego Comic-Con. Join us for a video tour of a few top SDCC 2025 brand activations that took place outside the convention center, and all across the Gaslamp District. It’s time to let your geek flag fly. […]
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B-to-C EventsWatch The Brief, Live! July 2025 Edition: San Diego Comic-Con
In this special “San Diego Comic-Con Edition,” however, we talk hidden photo ops, clowns in corn fields and activation actors.
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B-to-C EventsSDCC 2025: Superfans ‘Find Their Mountain’ at Paramount+’s Lodge
From the fandom to the temps, it’s hot, hot, hot in SoCal this week, where EM has landed for what is arguably the superfan event of the year: San Diego Comic-Con. Among brands leading the experiential way once again is Paramount+ and its touring activation, The Lodge. The footprint is bigger and the IP is […]
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B-to-C EventsSDCC 2025: Conveyor Belts Move Fans Through Google Play’s ‘Fantastic Four’ Rewards Lab
Building wraps are all over San Diego this week as Comic-Con takes over the city, but none beckoned us over more than the sight of a looming Pedro Pascal as Reed Richards in “The Fantastic Four: First Steps” (the rest of the cast was on the oversized poster, too…). Underneath the huge banner, at Martin […]
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B-to-C EventsWNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More
Thousands of basketball fans turned out for the 2025 AT&T WNBA All-Star Weekend, July 18-19, in Indianapolis, a first-time host for the event. Ahead of the 2025 AT&T WNBA All-Star Game, which drew a sellout crowd of 16,988 to the Gainbridge Fieldhouse on July 19, fans first got a taste of the action at WNBA […]