B-to-B Events
Women in Events 2025: Meet Jenn Cammarota
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I’m always looking at how well brands are integrated. The best partnerships feel like a natural fit. They’re clever,...
IAAPA Expo 2025: Sights, Sounds and Scents from the Attractions Industry’s Annual Show
The week before Thanksgiving marks IAAPA Expo’s annual return to the Orange County Convention Center and takeover of Orlando’s I-Drive tourist district, gathering the global attractions industry for a week of conference sessions, show floor exploration, networking and celebrations. From Nov. 17-21, more than 40,000 professionals took part in 170-plus education events and walked a...
Internal Engagement: Six Insights from Ford’s Employee-Dealer Event Playbook
From Ford’s perspective, both employees and dealers are the brand’s greatest ambassadors, and that makes nurturing the relationship between the two parties essential to the overall health of the business. To ensure those partnerships thrive, the automaker hosts a variety of live events and experiences throughout the year, from the Driving Ford+ Program to the...
Three Production Lessons from the Ryder Cup Main Stage Ceremonies
The storied Ryder Cup, held in September at the Black Course of Bethpage State Park in Farmingdale, NY, was not without its headline-making moments beyond the game of golf. Widely regarded as the Super Bowl of the sport, the tournament, which is played every two years globally and every four years in the U.S., featured...