B-to-B Events

April 29, 2010

Coca-Cola, Motorola and Visa Go 3D

3D is making a comeback. The technology that had kids in ’50s cinemas wearing silly paper glasses as they watched “Man in the Dark” and “It Came from Outer Space” is back—and it’s better than ever. But let’s not give James Cameron and his hit movie “Avatar” all the credit. Brand marketers at Coca-Cola, Motorola,...

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April 22, 2010

Guilt-Free Tchotchkes

In anticipation of Earth Day on April 22, The Advertising Specialty Institute published its first-ever list of top ecofriendly giveaway items. 1. ELEPHANT-POO NOTEBOOK Yes, it’s made from elephant poop. No, it doesn’t smell like elephant poop. 2. BAMBOO DINNERWARE You’ve seen the utensils, now check out the plates and bowls. 3. SEED-PAPER POSTCARD Branded,...

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April 21, 2010

Waste Not, Good Samaritans

Did you know that most of the surplus food from your trade shows, conferences and events can be donated to food banks—with no liability to either your company or the food service establishment? The Bill Emerson Good Samaritan Food Donation Act, which was signed into law by President Clinton in October of 1996, protects food...

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April 20, 2010

Touchy Times

Terminix and kid's museums seem like an odd combination at first. But upon closer inspection (pun intended), they’re a perfect pair. Most kids are fascinated by bugs. And, where there are children, there are family decision-makers. On the heels of a successful museum tour started in 2008, Terminix has hit the road again this year...

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April 9, 2010

Location, Location

Most trade show veterans will agree— there are few places less desirable than the back corner of the exhibit hall. After a year of setbacks and cancellations, many brands are struggling to get back the prime spots they once had at their industry’s biggest shows. What to do when life hands you a disappointing trade...

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