B-to-B Events

October 6, 2011

Love Shack: Costa Del Mar Makes Good

Sunglasses brand Costa Del Mar has been a friend of the environment since 1986 when the company became the first official supplier of polarized sunglasses for conservation organization NOAA, the National Oceanic and Atmospheric Administration. Since then, the brand has become a top supplier of shades and gear for anglers, boaters and adventurers alike, as...

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September 26, 2011

Social Media Top Tip: Facebook & Google +

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.

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August 31, 2011

AMC Gives Comic-Con the Zombie Treatment

Banking on the same success its Comic-Con activation had last year when AMC launched its zombie series “The Walking Dead,” the network returned this July with a replica set from season one as it gears up for the return of the series in October. The set depicted the Merle Dixon character chained to the Atlanta...

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August 22, 2011

How MetLife Built a Virtual Team

Tasked with rolling out new retirement and annuities product features to thousands of financial advisors nationwide, MetLife insurance this spring made a virtual event for the first time a significant part of the push to connect with internal advisors, as well as third party advisors from banks and brokerage companies.

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August 15, 2011

Social Media Top Tip: Customization

EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.

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