B-to-B Events

June 22, 2010

Social Media Toolbox

Most event marketers are trying to find the best way to maximize the power of social media at their events. But that can be hard to do if Facebook and Twitter are the only tools in their bag of tricks. With new and more targeted platforms popping up daily, it can be just as challenging...

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June 15, 2010

Pepsi, Southwest and Best Buy Take Platforms to the Next Level

Hybrid events may be a new concept but they are already getting an upgrade as marketers mix the timeliness of one-off microsites with the stickiness of social media to form a one-stop branded engagement “platform” that’s always on, always evolving and never out of touch.

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June 11, 2010

Then and Now: 3D

In our new Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this installment, we re-examine hologram technology, which we last...

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May 20, 2010

How AT&T Used a Sharp Playlist to Spin the Team USA Soundtrack

Music. It’s the universal language. What better way to connect with audiences than by playing tunes that energize, motivate or set a mood. And now, thanks to iTunes playlists, brand marketers can capitalize on the music they play at events and conferences to extend the life of the experience and sometimes even do a little...

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