B-to-B Events
Digital Passport
Ask anyone who’s ever waited endlessly to get into an event and they’ll agree—a long check-in line is a short distance to frustration, second only to forgetting your ticket. It’s a feeling often shared by the event organizers themselves as they flip through pages of printouts, checking off names, and inevitably missing a few. But...
DISH Network Takes Home Show by Storm
At the Ft. Lauderdale Home Show Dec. 3 to 5, DISH Network set out to leverage its all-new 200-square-foot booth to attract new customers and upgrade the services of existing ones. To do that, it unrolled three distinct experiences, each to cater to a specific product line, resulting in a 150-percent increase in leads over...
Cisco’s GSX Enters Sophomore Year
In 2009, Cisco Systems set out to save costs by taking its weeklong annual sales meeting, the Global Sales Experience (GSX), out of the real world and into a virtual one for the first time in its 20-year history. That experience taught the tech giant several valuable lessons about what works and what doesn’t when...
Steal this Idea: Intel
IT professionals and decision-makers go to a lot of developer conferences and the offerings are often the same from show to show. They spend a few days on the show floor enduring demos that are very heavy on specs and frequently far too light on interactivity or engagement, and go home with a lot more...