B-to-B Events

November 3, 2010

Brands are on the move

For years, the conventional strategy for photo activations was to use them to create a draw to the footprint at a trade-show booth or consumer event, and then invite attendees to take a branded photo, either with a kiosk interaction or with the help of a brand ambassador-photographer. Now, with ever more sophisticated cameras and...

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October 28, 2010

Staffing Dashboards

In a high-tech world, the last of the low-tech event sectors is plugging in. Event staffing has for years been a rather “hands-on business” in which third-party brand ambassador providers recruit and manage staffers for the agencies that work directly with brand clients. These staffing partners relied on a mix of phone, fax and email,...

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October 26, 2010

How Virtual Can Rescue Events

When the economy took a turn for the worse, many companies began taking a hard look at virtual environments as an alternative to live events, or at least as a part of the package. But if the down economy hadn’t been enough to convince companies about the benefits of virtual, the Icelandic volcano Eyjafjallajökull that...

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October 21, 2010

UHG Takes Telehealth on the Road

As part of an effort to educate older consumers about Connected Care, the nation’s first telehealth network, UnitedHealth Group brought its 18-wheel Connected Care mobile clinic to the AARP Orlando@50+ national convention and expo held earlier this month. The stop was the latest in a national mobile tour that launched in 2009 and has visited...

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October 12, 2010

Time is of the Essence

Event marketers are known for their ability to take an idea from concept to execution quickly. However, even they agree the turnaround times are getting tighter as program time frames continue to shrink. Are shaky budgets delaying sign-off on program costs? Is technology fueling the last-minute frenzy? Or, is it just the new speed of...

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