B-to-B Events

September 15, 2010

The State of the Tchotchke

It can be looked upon as a throwaway element, but if that’s your promotional product modus operandi, you are probably just throwing away your money. If handled properly, the stuff you give away can come back to you in the form of brand loyalty and ROI. But the promo industry is in flux, with new...

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September 1, 2010

Inside the Experience Canada G20 Pavilion

When the G20 Summit hit Toronto June 25, the delegates were tasked with the big issues: the global economy, green energy and financial reform, to name a few. Canada Tourism had just one mission: to remind the world to “Think Canada” for tourism, business and investment. With this directive in mind, the Experience Canada Pavilion...

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August 31, 2010

Hyundai, WEtv and Salesforce.com Earn A+

When it comes to launching event programs in a market still stinging from the effects of the recession, some brand marketers feel more comfortable taking calculated risks than trying new ideas. That’s why more and more brands are testing the value of their event strategies in small doses before rolling them out to the masses....

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August 18, 2010

Hanes Event Gets Personal with Fashion Editors

Intimate apparel brand Hanes on August 5 held an afternoon press event to introduce fashion editors, stylists and influencers to its newest women’s products—a line of comfortable, bras, panties, tanks and T-shirts in bright colors. In keeping with the “comfort” theme, the event took place at trendy Nikki Beach Midtown, in New York City, a...

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July 19, 2010

Salesforce.com’s Cloudforce Tour keeps the momentum going

So you just held your company's biggest event of the year, a global meeting that attracted 20,000 attendees and 250-plus exhibitors and featured 300 informational sessions. How do you keep the momentum going? If you’re Salesforce.com, the answer is a b-to-b road show called the Cloudforce Tour, a rolling series of one-day events that for the past eight years has brought the excitement...

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