B-to-B Events

Siemens Proves Measurement is King

Siemens discovers that time-tested visual audits and exit interviews can help maximize ROI

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AARP goes techie for [email protected]

AARP’s [email protected]+ goes digital just like its tech-savvy attendees

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The FTC calls bloggers to task

The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board

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Untapped ROI Opportunities Lurk Nearby

There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden potential of your sponsorship agreements WHEN THE ECONOMY WENT ALL KUROSAWA on the world some brand marketers took a hard look at their bottom lines and hastily bailed on their old legacy sponsorships in favor of more provable investments. What...

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