B-to-B Events

In a year when many sponsors scaled back activations or pulled the plug entirely, Cisco, which has been doing business with the Brazilians for more than 20 years, stayed the course at the 2016 Summer Olympics in Rio. The technology giant left behind a legacy that will endure long after the last athletes packed up […]

Exhibit houses get requests for everything under the sun, but many agencies say a handful of topics regularly emerge when it comes to today’s client needs. Take a look at three of the industry’s top requests.

Cisco is all about connections, both digital and human, and that’s exactly what Casa Cisco, one of its primary sponsorship activations during the Summer Olympic Games in Rio, brought to life. Cisco spent more than 600 days in Brazil and worked on 54 projects related to its engagement there, providing its collaboration and networking technology […]

According to this year’s Fab 50, maintaining a low budget is among today’s biggest client concerns. From drayage to materials, exhibit houses have to calculate their every move to ensure expenses are on track. Take a look at three insights on keeping costs in check.

Every year, our Women in Events special report offers insights from some of the best and brightest females in the industry. In our roundtable discussions with this year’s crop of leading ladies, we heard about mutual concerns like balancing home and work life and breaking the glass ceiling—but we also got a little more personal. […]