B-to-B Events
Green Machines
Brand ambassadors walk countless miles every year but now there are new eco-minded technologies can maximize the value of their activity while at the same time minimize their footprints (carbon that is). Get these on your radar event marketers. Fresh ideas and high-tech energy savers that may someday turn street team energy into sustainable energy.Walking...
Brands Tap Neighborhoods To Gain Trust with Consumers
Going on the festival circuit or heading out to malls or NASCAR races will certainly get your brand a lot of touches. But in today’s cluttered marketing landscape numbers aren’t the only consideration. To make a lasting impression your brand must make friends with consumers by becoming a name that they recognize and more importantly...
Getting Speakers Ready for Breakthrough Breakout Sessions
With all of the focus that goes into prepping keynote speakers before a conference it can be easy for an event organizer to ignore breakout sessions which—let’s face it—is where attendees really get the goods. But failing to give your breakout sessions the proper care and feeding can ruin the entire event. Sure attendees will...
Nine Ways to Insure Your Email Invite
Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge. Nine tips: