B-to-B Events
Five Tips For Nailing the Black Tie Event
LG Electronics USA in September hosted the Art of the Pixel Gala, the kind of event most of us get to experience maybe once a year—which is just the level of expectation the brand wanted to set. The gala launched a new LG TV and it brought together celebrities, press, executives, clients and student-finalists from...
Using Oculus Rift, Mechanics Get a Lesson in Bosch
Since its release, Oculus Rift has thrilled gamers and inspired marketers to redefine the “immersive” consumer experience. Some are pioneering fresh territory. This season, Bosch Automotive Aftermarket U.S., manager of supply logistics and sales of automotive spare parts, is applying virtual reality to b-to-b events. The 25-week Bosch Xperience Mobile Tour is taking automotive parts wholesalers,...
Steal-Worthy Ideas from Music Festival VIP Packages
Dutch company G3 Festivals in September officially launched an exclusive lodging service in the U.S. at the EDM festival TomorrowWorld, Atlanta. The luxury tents have hardwood decks, wooden camp beds, fluffy pillows, a table and chairs as well as lighting and a cubby for valuables. Located next to a 24-hour reception, bar and restaurant, lounge...
Clorox Brings Twitter Fountain to SXSW Eco
To raise awareness and additional donations for its Safe Water Project, a public health program that provides public bleach dispensers, health education and safe drinking water to rural Peruvians, Clorox brought a Twitter-powered water fountain to South by Southwest Eco, which took place Oct. 6 to 8 in Austin. The water fountain was located within...