B-to-B Events

B-to-B Events

January 28, 2010

MySpace Hits the Streets as Max ROI

In an effort to generate media buyer buzz MySpace earlier this month played off election fever and unleashed 50 actors megaphones and a fictitious character named Max ROI onto the streets of New York City. Max ROI (which is pronounced “Roy” and stands for Rate of Impression) may appear in future MySpace efforts. The goal...

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January 28, 2010

5 Tips for Blogger-friendly Activation

As bloggers become more respected thought leaders brand influencers and essential allies in the pursuit of word-of-mouth marketing they also grow savvier in their ability to block brand marketers that push too hard to get in their good graces. In July more than 1 100 women bloggers came together in San Francisco to attend the...

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January 28, 2010

Ready Set … Action: Stunts Lead to Big Buzz

Event marketing done right always creates buzz but brands looking to extend that word of mouth are introducing programs to the public earlier and in unique ways. Pre-event stunts get companies more time with the press and the public. In some cases they create buzz on the streets two or three days before a press...

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January 28, 2010

Turning Disaster Into Opportunity

Imagine staging a global financial leadership conference with former Prime Minister Tony Blair former chairman of the Federal Reserve Paul Volcker and flashy CNBC anchor Maria Bartiromo as headliners. Lining up such stellar speakers and attracting C-level financial decision-makers to listen to them however pales in comparison to the economic news that could have tanked...

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January 28, 2010

Digital signage is More Than Glorified TV

Digital signage—you know those high-def plasma screens electronic billboards and scrolling messages you see in your favorite restaurants stores and outdoor spaces—are more than glorified TVs. Passersby in Toronto earlier this year were stopped in their tracks on the city streets by digital images and special effects animating the windows of Hudson Bay Company’s flagship...

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