B-to-B Events
Digital Content Amps Up Ford’s College Program
Ford’s tagline is Go Further, and that’s just what the students who competed in the Ford College Ambassador Challenge do. The program, which launched in 2012, last year ran its third flight from September through December. And once again, teams of four students, this time from nine colleges, each equipped with a Ford Fusion and...
EM All Access: Best of EventTech with Cisco’s Kathleen Mudge
In this episode, Cisco Social Media Manager Kathleen Mudge shares tips for creating shareable social content at b-to-b events, plus her rules for real-time engagement.
Tour The Dazzling Detroit Auto Show Exhibits
More than 40 new cars were revealed at the North American International Auto Show in Detroit, which opened to the press on Jan. 12 at Cobo Center. The new models, along with exotic sports cars, pickup trucks and a host of other vehicles, were on display amid giant video screens, two-story arches, sophisticated lighting, interactive...