B-to-B Events

Citi is no stranger to the world of event marketing. The financial services brand produces thousands of events around the globe each year, activating everything from entertainment sponsorships to cause marketing experiences to a proprietary event series. But even the pros need to take an industry pulse-check from time to time, and Citi did its […]

Event Marketer has announced the finalists for the 2018 Experience Design & Technology Awards, the world’s only marketing awards program recognizing the best use of design and technology in live experiences. The winners will be announced live at the Experience Design & Technology Awards luncheon on Nov. 14 during EventTech—for tickets, click here. Winners will […]

A typical movie or series premiere tends to follow a familiar format. There is the red carpet walk ahead of the event and then a cocktail hour before the screening. Finally, food is served, drinks are imbibed and a party with an influential crowd ensues. But in the case of Netflix’s new buzz-worthy series “Maniac,” […]

Brick and mortar retailers have faced increasing competition from online retailers for some time, but Toys ‘R’ Us became a poster child for the issue, and its ripple effects across an industry, when in June it closed hundreds of stores in the wake of a bankruptcy filing and planned auction. Last week, however, investors announced […]

In this era of routine terrorist attacks, devastating natural disasters and political unrest, it’s the million-dollar question plaguing the industry: How could this threat have been avoided? From eliminating foreseeable risks to being prepared for the worst, there’s never been a more critical time for event marketers to arm themselves with the intelligence and resources necessary […]