B-to-B Events

B-to-B Events

January 28, 2010

How to Make Events Greener

LIVING GREEN takes more than changing a lightbulb or buying a hybrid car. It requires a real commitment to making green choices in the most major and minor aspects of a lifestyle. In the event marketing industry it isn’t any different. Many companies are taking baby steps towards making their businesses greener from top to...

read more

January 28, 2010

Woman Of The Year

Stop into McDonald's on a Saturday afternoon in suburban Chicago and you may happen upon Mary Dillon and her four kids grabbing a quick bite. The company’s executive vp and global cmo eats there several times a week—and sometimes twice on Saturdays. And not just because of the discount. As a busy mom with a...

read more

January 28, 2010

More From Mobile: Adapt to Changing Paradigms

DARWIN TELLS US that only species with the ability to adapt to environmental changes can compete and ultimately survive. You ain’t just whistling Dixie Charlie. The mobile marketer’s world has changed dramatically in one short year. We don’t need to tell you why. But it’s more than just $4 gas that’s changing the mobile picture....

read more

January 28, 2010

Unconventional Wisdom

For most cubicle dwellers it’s merely a question of Apple or PC. But for IT decision-makers database administrators cios and those tasked with keeping their companies’ multi-million dollar information systems running as efficiently as their laptops the answer is often Oracle.

read more

January 28, 2010

Big Screen: Your Next Meeting Could be Playing at a Theater Near You

For brands looking to stage events for consumers or employees the answer may be as close as their neighborhood movie theater. During off-hours those cushy seats and cup-holders are just sitting there empty; the big dark screen is just begging to light up with a movie or simulcast. Add in the efficiencies of reaching potentially...

read more

Receive the latest news and special announcements from Event Marketer

© 2020 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']