B-to-B Events

B-to-B Events

January 28, 2010

Nine Ways to Insure Your Email Invite

Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge. Nine tips:

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January 28, 2010

Porsche Blazes Trail at L.A. Auto Show

To its legions of enthusiastic owners and owner wannabes Porsche is not just another car. The automaker wants its presence at the Los Angeles Auto Show to be viewed in the same light. That’s why for the last nine years Porsche has taken over a separate 20 000-square-foot hall adjacent to the Los Angeles Convention...

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January 28, 2010

Boeing’s Customer Experience Center Takes Flight

For decades the model remained the same. Now the rules are being rewritten. The commercial manufacturing category has long relied on a selling strategy that is still relatively intact across the Fortune 500 today: Invite clients to a showroom at headquarters flick on a PowerPoint and do your best to get visitors to sign on...

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January 28, 2010

Streamlining the Event Registration Process

Whether you’re staging a 150-booth trade show or an intimate consumer event for 20 high-income influentials the one thing you need is a smart registration system. Registration software options can do everything from email marketing to managing payment records and travel arrangements. So which registration system is best for you? Give Google a break. We...

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January 28, 2010

How to Integrate YouTube Into Events

Prepare to ditch the creative briefs and the commercial-quality stuff. It’s time to go YouTube. The video sharing web site that’s getting more press lately than Britney’s breakdown (well almost) is making its mark on events with brands from Jeep to Intel to Shell getting on board and getting some play. Whether they’re creating the...

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