B-to-B Events

B-to-B Events

January 28, 2010

Are Booth Babes an Antiquated Tactic?

Booth babes: evergreen or outdated? We asked staffing industry pros Larry Hess ceo of Redondo Beach CA-based Encore Nationwide Jerrie Williams-Spencer president and ceo of Roswell GA-based J Williams Agency and Joey Meyer president of Chicago-based Across the Nation Promo Model and Staffing to give us a report from the trenches:

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January 28, 2010

SAP Lets Customers Tell its Story at NRF

Software company SAP connected with potential customers at this year’s National Retail Federation show by leveraging its own current relationships.One example: SAP customer Harrods hosted a session showing how the retailer uses a single platform from SAP to increase operational efficiency.“In many ways we find that people are much more receptive when it is someone...

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January 28, 2010

The WOM Phenomenon

Suzanne Babb a professional office organizer from Phoenix starts her mornings at 7 a.m. She gets her son and daughter ages nine and 14 up and ready for school and then hops into her brand new Dodge Caravan to get the day rolling. She loads her afternoon appointments into the minivan’s navigation system swings by...

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