B-to-B Events
Three Lessons On Event Marketing To Women
There were many key findings kicked around at M2W: The Marketing to Women Conference held in Chicago earlier this year. Among the most significant: that women, as the dominant drivers of our consumer economy, account for $7 trillion of annual spending in the U.S. and more than $20 trillion globally. Another trend, says Sam Ellison...
Bacardi CMO Dima Ivanov Talks Reinventing The Iconic Rum Brand
With 20 years in consumer marketing roles, eight of them at Bacardi, Dima Ivanov knows a thing or two about marketing—and rum. In January this year, the 38-year-old became cmo of the privately held spirits company and president of Bacardi Global Brands where he oversees worldwide marketing. Before that he served as managing director for...
EM All Access: Inside Microsoft’s Newest Event
In this exclusive super-episode of EM All Access, our editorial team takes you with us as we go on-site at Microsoft Ignite, the newest event from one of the world’s largest event marketing teams. In a bold move, Microsoft took six existing events (SharePoint, TechEd, Project, Lync, Exchange, MMS) and combined them into the brand-new...
Inside Kia’s All-Fabric Booth Design at NYIAS
Call it serendipity. Call it bad luck. Call it fate. However you label it, the booth design space assigned to Kia at this year’s New York International Auto Show was not what the brand expected. With its current kit, Kia requires a space that reaches 16 feet high at any given vehicle expo. But when...